From April 23rd to April 24th, numerous million-level self-media influencers from Xi'an, Lanzhou, and Chengdu gathered at the Mt. Siguniang scenic area to embark on a two-day live broadcast and exploration activity, fully showcasing the natural and cultural charm of the Shuangqiao Valley and Changping Valley within the scenic area.

This cultural exploration event focuses on the rich landscapes of Shuangqiao Valley and the outdoor characteristics of Changping Valley. Internet celebrities traveled along the core route of the scenic area, presenting in real-time the alpine meadows, streams, and glaciers of Shuangqiao Valley, as well as the primeval forests and snow-capped mountains of Changping Valley. They simultaneously shared travel tips and cultural stories, attracting real-time attention from the entire internet.

Within two days, a total of four immersive live broadcasts were conducted, with each individual live broadcast attracting over 5 million views, accumulating a total of over 60 million views. Influencers will continue to produce cultural and tourism promotional posts, short videos, and other content on Weibo and Tiktok, exploring the unique charm of Mt. Siguniang from multiple perspectives, promoting the cultural and tourism IP of the scenic area, further enhancing its popularity and influence, and driving the development of the cultural and tourism industry in western Sichuan.