On April 23rd, a Mexican travel and study group consisting of travel agents, university professors, and media reporters arrived at Shuangqiao Valley of Mt. Siguniang to conduct on-site exploration and investigation. They closely experienced the unique charm of the "Queen of Sichuan Mountains", building an important bridge for the scenic area to expand its market in the Americas and connect with Mexican tourism resources, and injecting new vitality into the two-way cultural and tourism exchanges between China and Mexico.
As a core attraction of Mt. Siguniang, Shuangqiao Valley has become a key destination for the study group due to its rich landscape layers and convenient touring experience. The study group visited iconic landscapes such as Renshenguo Flat, Longzhucuo, Budala Peak, and the Redwood Forest Glacier, immersing themselves in the vertical ecological landscape ranging from an altitude of 2900 meters to 3840 meters. The beautiful scenery of snow-capped peaks, lakes, meadows, and forests amazed the study group members who had been exposed to sunshine and beaches all year round. They inquired in detail about the scenic route, supporting services, and safety guarantees, and conducted an in-depth assessment of the attraction and development potential of Mt. Siguniang for Mexican tourists.
Previously, the overseas market for Mt. Siguniang was mainly concentrated in Southeast Asia. The visit of the delegation marks the first time for the scenic area to officially connect with the Mexican tourism market. As an important global tourist destination, Mexico boasts a large tourist consumer group. Its sunny beaches and Mayan civilization characteristics complement Mt. Siguniang's plateau snow mountains and primitive ecological culture, laying a foundation for cooperation between the two parties.
This exploratory visit is a crucial step for Mt. Siguniang in expanding its market into the Americas. In the future, the scenic area will incorporate professional suggestions from the visiting group, optimize tourism products and improve supporting services based on the needs of Mexican tourists, strengthen communication and collaboration with the Mexican tourism industry, gradually open up the Mexican and American markets, and allow more American tourists to experience the charm of the snow-capped mountains in western Sichuan, thereby promoting the scenic area's further expansion into overseas markets.